WRLA Showcase 2024

About the Event

WRLA Showcase is one of Western Canada’s largest building supply tradeshows and a key annual event for Durabuilt’s dealer network, bringing together dealers, builders, designers, and manufacturers from across the Prairies.

My Role
Creative support, asset development, and on-site setup assistance in collaboration with the marketing manager and external creative agency.

What I Was Involved In

• Supported the development of new creative for a 30’ x 40’ tradeshow booth, including the new Delta Fiberglas oversized window display (10’ x 13’), a key showpiece at the booth

• Contributed to the story wall, visually presenting Durabuilt’s timeline from early beginnings to current manufacturing capabilities

• Assisted with artwork for supporting materials, including postcards, print ads, and brochures

• Familiarized myself with booth components and assisted with on-site setup and assembly

Context & Impact
WRLA is one of the largest and most important tradeshows for Durabuilt’s dealer network. The 2024 showcase marked the unveiling of the Delta Fiberglas product line and highlighted Alberta-made products to dealers, designers, and industry professionals beyond provincial borders.