Project Type: Multi-Channel Marketing Campaign
Channels: Organic social, email newsletters, contests, sponsored articles, print ads, paid social, Spotify ads, programmatic display

My Role
Coordinated campaign strategy, content creation, and execution across multiple channels.

What I Did

• Developed organic social content and managed email newsletters

• Created and managed contests to drive engagement

• Produced sponsored content and print ads for local publications (Edmonton Journal, New Home + Condo Guide)

  • First home in Kinglet Gardens to be built by Blackstone Homes

  • Grand Opening of Kinglet Gardens spurred a tremendous turnout

• Coordinated paid campaigns on Facebook, Instagram, Spotify, and programmatic display networks

• Ensured messaging and visuals stayed consistent across all channels

Outcome
Delivered a cohesive, multi-channel campaign that increased brand visibility, audience engagement, and lead generation for the community.