Project Type: Multi-Channel Marketing Campaign
Channels: Sponsored content, print ad, social media toolkit

My Role
Developed campaign concept, content, and builder partner toolkit for consistent execution.

What I Did

• Created the “Adventure” campaign concept and sponsored content/ad for Avenue Magazine

• Produced a comprehensive toolkit for builders, including social media ads, messaging, and photography style

• Ensured brand and messaging consistency across partner channels

Outcome
Enabled partners to execute the campaign seamlessly, amplifying reach while maintaining a cohesive, adventure-focused brand presence.