Project Type: Integrated Promotional Campaign

Timing: October 1 – December 16, 2025

My Role

Supported campaign strategy and execution, acting as the internal link between the marketing agency, marketing manager, and sales team.

What I Did

• Backed and helped pitch the agency’s stacked offer (Free EasyClean+, $200 donation to Santas Anonymous, Free 55” Smart TV) to the marketing manager.

• Worked with sales to align the promotion with clear targets and closing ratios.

• Coordinated campaign rollout across outdoor signage, flyers, digital billboards, radio, e-newsletters, Meta ads, organic social, landing page, and show presence.

• Worked directly with media partner agencies for radio and billboard placements, ensuring correct creative, timing, and execution.

• Reviewed agency assets for brand alignment, coordinated approvals, and ensured materials were released on time.

• Provided fast-turn creative support when timelines were tight, including resizing artwork and creating additional assets.

Outcome

Successfully brought a multi-channel campaign to market during a traditionally slower renovation period, with strong alignment between marketing, sales, agency, and media partners.