Project Type: Fleet Decal & Recruitment Video
Platform/Tool: Vehicle wraps, video production, LinkedIn

My Role
Coordinated creative and execution, overseeing design finalization, installation logistics, and production of a recruitment video featuring the new fleet.

What I Did

• Collaborated with the marketing manager and creative agency to redesign decals for 10+ vehicle types, tailored by purpose and location

• Managed installation of decals for 50 vehicles so far, part of a fleet totaling 115 vehicles

• Coordinated the recruitment video, including script development, speaker guidance, shot planning, and sequencing

Outcome
Refreshed a fleet that hadn’t been updated in 10 years, increasing brand visibility through moving billboards and supporting recruitment initiatives. The video achieved 85 reactions, 8 comments, and 11 reposts on LinkedIn, demonstrating audience engagement and reach.