Home & Garden Show 2025
About the Event
One of Alberta’s premier home and garden shows, attracting homeowners, designers, and industry professionals.
My Role
Creative lead for the Triple-Pane Campaign and on-site setup lead.
What I Was Involved In
Led all creative for the Triple-Pane Campaign in collaboration with the marketing manager, with support from a freelancer, making final edits and bringing assets to completion
Ensured all assets were on-brand and aligned with campaign messaging
Coordinated on-site setup/takedown for a 20’ x 40’ booth, managing a team of 12
Oversaw installation of new wall decals, flyers, magnetic panels for sales enablement, and the campaign landing page for lead generation
Context & Impact
The campaign drove a 30% increase in leads during the show period (March 27 – April 30, 2025) compared to the same period the previous year, demonstrating the effectiveness of strategic creative and on-site activation.
